Plan, price and sell direct advertising with confidence.

Begin with relevance

Visit the website and read enough of it to understand the subject, editorial tone and likely visitor intent. A live D14 placement snippet confirms control of the site; it does not validate audience size or suitability for your campaign.

Read the full placement offer

Compare where the advert appears, which format is accepted, the package quantity or duration, creative requirements and publisher-set price. A cheaper placement is not automatically better if its context or format does not suit the message.

Shortlist against one brief

• Define the audience and action you want before browsing.
• Check that your asset can meet each package’s specifications.
• Use complementary websites when building a multi-site campaign.
• Judge delivery metrics separately from downstream conversions.

D14 does not guarantee clicks, conversions or return on spend. Campaign outcomes depend on the audience, placement, creative, destination and offer.

Name the placement precisely

Describe the page area or inventory being sold in language a buyer can picture. State the accepted format and the dimensions, copy limits or other asset requirements the advertiser must follow.

Define the commercial unit

Make clear whether the buyer is purchasing a quantity, a date-based run or another configured package. Set a price you are prepared to honour, allowing for your own provider fees, taxes and D14’s separate 7% seller invoice.

Set expectations before approval

• Explain what the package includes and excludes.
• Keep creative rules specific enough to review consistently.
• Pause offers you cannot currently fulfil.
• Review the advertiser’s destination as well as the visible asset.

The D14 placement snippet verifies that you control the website when it loads. Do not describe that check as independent validation of traffic, audience demographics or performance.

Read the full selling ad space guide →

Work backwards from the placement

Use the dimensions, format and copy limits shown in the selected package. When a campaign includes several placements, prepare a correct asset for each one instead of relying on a single design to fit every context.

Keep the promise and destination aligned

The message on the advert should match the page it links to. Use a working HTTPS destination, avoid misleading urgency and make the advertiser identity understandable to the visitor.

Check before submitting

• Proofread visible copy and test the destination.
• Confirm the asset is legible at its displayed size.
• Follow the publisher’s package rules and D14 advertising policy.
• Allow time for the publisher to review the submission.

Publisher approval means the creative was accepted for that placement. It is not an endorsement by D14 and does not guarantee performance.

Read the banner sizes and formats guide →

Follow the delivery sequence

Served means the delivery service selected and returned the advert. Rendered means the browser drew it. Viewable means at least half of the placement remained visible for one second while the tab was active.

Use clicks as a directional signal

A click means the visitor followed the tracked destination link. It does not show whether that visitor later enquired, registered or purchased, because D14 does not provide downstream conversion attribution.

Keep invalid events separate

Events identified as ineligible are recorded as invalid instead of being silently included with eligible delivery. Compare the event types together when discussing campaign progress with the other party.

Delivery data explains what happened around the advert placement. It should not be presented as proof of revenue, conversions or return on advertising spend.